S5 Ltd / Press
S5 brand guidelines
Resources and guidelines for using the S5 brand in press and media. If you need something that isn't here, email [email protected].
Download all assets (ZIP)Wordmark
The wordmark combines the logomark with the S5 letterforms. It is the primary representation of the brand and should be used wherever space allows.
Logomark
The logomark stands alone where space is limited - favicons, app icons, footers and avatars. Keep clear space around it equal to at least a quarter of its height, and don't recolour, rotate, distort or add effects to it.
Colour
The S5 palette is deliberately restrained: near-black ink on near-white paper. The logomark appears only in Ink or white.
Typography
The S5 brand uses the reader's native system font stack throughout - bold for headings, regular for body. It is fast, familiar across platforms, and makes no third-party web-font requests.
Independent products for the open web.
System sans, bold for headings · regular for body text
Boilerplate
Use this description of the company in press coverage.
S5 Ltd is a UK company that designs, builds and operates a portfolio of independent digital products - directories, tools and subscription software - across the UK, Ireland and the US. S5 Ltd is registered in England and Wales, company number 16842049.